Art House San Clemente
Brand Strategy & Design | Co-strategist with Erin Cunningham, Yohan Shah; Co-designer with Cassie Baker | Bald.
Context: Art House is an artist residency program based in San Clemente, California that has become a physical sanctuary, a thriving community, and a symbol of creative possibility in offering resources, mentorship, and a platform for marginalized artists to showcase their talents. Challenge: How do we communicate Art House’s unique value and powerful story to embody their role as a champion of the arts in society, while connecting with and encouraging support from donors? Insight: Artists at the Art House bring with them a kaleidoscope of perspectives, cultures, and artistic styles. Solution: Art House is a space—a place—where transformation happens.
Role & Skillset | Brand Audit, Competitive & Cultural Audit, Strategy & Design Workshops, Insights, Positioning, Brand Voice, Brand Strategy, Design Strategy, Brand Story, Identity Design, Brand Guidelines
Challenge
How do we communicate Art House’s unique value in a way that resonates with and encourages support from donors?
Positioning
A Home for Transformation
Art House is not just a space, but a place; a place that fosters an ecosystem of creative transformation from the inside out. Here, we give artists uninhibited space, time, and support to do what they do best-create. We believe that the holistic well-being of an artist elevates their work and the creation of a community amplifies each distinct voice.
Through our values of collaboration, innovation, diversity, and community, we encourage the exchange of ideas as dynamic as the people they belong to.
Design Route 1: Welcome
The identity is rooted in the evolution of artists at the Art House. Regardless of the location, the transformational journeys of our artists-in-residence are grounded in living fully and freely. The natural light and ample space invites artists in to experiment without inhibition and create without conformation.
We hope to inspire artists as they inspire the generations that come after them.
